Recently in the news I read that about half of all teens who have a cell phone use a smartphone. What does that actually mean?
Despite what it might look like in the mall, a 2013 study (Pew Research Center) revealed that while 78% of teens have a cell phone, only 37% of teens have a smartphone.
Yep, that is about half. But it also means that 63% of teens do can i legally buy viagra online in australia not have a smartphone.
The same research indicated that only 19% of rural youth had a smartphone. So that tells me that 81% do not.
Another Pew report in January of this year noted 42% of all US adults do not have a smartphone. Age-wise, 26% of 30-49 year olds and 51% of 50-64 year olds do not have smartphones. White adults are less likely to have a smartphone than African-Americans and Hispanics.
Pew indicated in yet another study that 30% of all adults do not have broadband Internet access at home. The report found that 40% of rural adults, 38% of non-Hispanic blacks, and 44% of Hispanics did not have broadband access at home.
The percentages who do have access or a smartphone are growing steadily, and are probably already different, so that growth will make communication easier (while some will argue not as effective.) But even then those of us who are involved in training, or research, or marketing need to remember that a significant portion of our folks do not have access to information in the same way that many of us assume they do.
Unless we want to widen the information gap and eliminate segments of our society from whatever it is we do, we need to keep these folks in mind when communicating until the day when universal access is a reality.